Beauty & Wellness
4 months
Luxe Beauty Salon (2 Locations)
Complete digital transformation for a premium beauty salon chain with 2 locations, focusing on online booking, local SEO, and customer engagement across both venues.
The Challenge
The beauty salon had an outdated website with no online booking system, poor local search visibility for both locations, and was losing customers to competitors with better online presence.
The Solution
I developed a modern Next.js website with integrated booking system, location-specific pages optimized for local SEO, and implemented comprehensive Google My Business strategies for both locations.
Client
Luxe Beauty Group
Project Duration: 4 months
Measurable Results
Real data showing the impact of our work
Page Load Speed
Before: 6.8 seconds
After: 1.6 seconds
4× faster
Local Rankings
Before: Page 2-3
After: #1 Position
Top ranking
Online Bookings
Before: 8/week
After: 52/week
65% increase
Lighthouse Score
Before: 28
After: 96
96 score
GMB Views
Before: 450/month
After: 1,200/month
167% increase
Key Features Implemented
- Online booking system with real-time availability
- Location-specific pages for both salons
- Service catalog with pricing and descriptions
- Staff profiles and specializations
- Customer review management system
- Social media integration
- Mobile-first responsive design
Technologies Used
Next.js
Vercel
Booking System API
Google My Business
Local SEO
Schema Markup
"Our online bookings have increased dramatically! The new website is beautiful and so easy for our clients to use. We're now the top result when people search for beauty salons in our area."
Emma Thompson
Owner, Luxe Beauty Group
Ready for Similar Results?
Let's discuss how I can help your business achieve the same level of success.